STRATEGY
CUSTOMER ENGAGEMENT – The Roadmap to Loyal Customers
Pharma marketing has its own rules and each drug has specific demands and target audiences. We understand the impact of various marketing tools and precisely tailor the mix to your products.
- OTC or RX?
- Prescribed by general practitioners or specialists?
- Original substance or generics?
- Red, yellow, green or No Box?
- Launch oder Mature Product?
CONTENT AND CHANNEL
We plan and implement campaigns for you that pursue clear objectives: The magic words here are “Content” and “Channel”: What content is relevant to whom? Through which channel can I best reach which target group? And in what situation is a doctor receptive to what content?
Campaigns with clear goals
Communication campaigns must follow clear objectives and be measurable. We review the effectiveness of each measure with you to continuously improve them.
- Which tools are best suited for measuring success?
- Have we achieved your goals?
- How do we properly use the information gained, and how can we optimize your implementation plan?
Join us on the Customer Journey.
PROJECT & PROCESS MANAGEMENT
LEVERAGE OUR PROCESS EXPERTISE
Our project managers plan, coordinate, document and
control the implementation of briefings or agreed-upon
performance descriptions. Acting as the interface between
you and our production teams, they ensure a smooth process
flow, actively contribute improvement suggestions and
organize feedback through our medical experts.
We package cumbersome processes into streamlined workflows
that noticeably relieve your resources. To shorten project
duration, we continuously, systematically and
strategically optimize our internal processes to ensure
that, despite of reduced throughput times, quality is
maintained.
READY TO USE
Our well-coordinated team and direct communication channels allow us to quickly respond to changes. Through our expertise, we can dive deeply into your processes and take over complex transactions that go beyond typical project management – e.g, alongside the creation of communication materials, handling the entire approval process, including feedback handling within or outside Veeva PromoMat. The final delivered product is then "ready-to-use".
OUTPUT READY-TO-USE
VEEVA
UTILIZE THE FULL POTENTIAL OF VEEVA
We create VEEVA tools for your field staff in the scope you desire (from scratch or just as VEEVA coding of an existing document).
- Veeva E-Detailer/CLM
- Veeva Approved Email
- Veeva Engage Meeting
Our medical and consulting team all have VEEVA-experience and can not only assist our healthcare clients in the creation process but also throughout the entire VEEVA process (upload, referencing, review, approval and in the management of digital content).
Medical content
The Healthcare Agency
Our Medical Experts – which include experienced pharma managers to university professors – create precise, medical content for your communication tools. Whether from scratch as a localization of a global campaign or as a content update of older documents.
Relevant content is the foundation of every successful customer engagement strategy. You know your target audience – we speak their language. With our marketing know-how and the medical expertise we have continuously grown over the last 25 years, we can precisely differentiate and address the needs of general practitioners, specialists and key opinion leaders.
NO STATEMENT WITHOUT REFERENCES
We also tackle the painstaking details without which there is no approval: abbreviations, reference lists, PromoMats referencing, study summaries, etc. We do pharma marketing that goes further and is thought through to the end.
AS LONG AS IT IS RELEVANT TO THE TARGET GROUP,
CONTENT IS KING
CREATIVE & DESIGN
Of course, we also design and create high-impact campaigns.
Awards underscore our expertise in this area.
However, because it ultimately comes down to long-term
economic success, we consider every design from the start for
the potential of "multichannel use." A concept designed solely
for print is difficult to translate into the digital world and
without "digital," there is no effective, integrated
communication across all channels.
Good Looks Are Not Enough
A pharmaceutical communication tool needs not just a good design – it must also meet a multitude of compliance and regulatory requirements. As specialists in the healthcare industry we are familiar with (almost) all of them.
MEDICAL KNOWHOW INCLUDED
Our creative department is supported by a team of specialists in pharma marketing. This ensures that emotional images and claims are not only usable but also substantiated with the correct messages and references. If you wish, our team can also handle the referencing in PromoMats, including uploading the correct studies.
CREATIVITY WITH FULL COMPLIANCE
AUDIO & FILM
IN STUDIO OR ON LOCATION
In the field of health, trust and safety are paramount.
Our fully equipped film and sound studio ensures we can
execute your projects quickly and to the highest quality
standards
We have our own "doctor's office," speaker podiums,
seating arrangements for round tables, permanently
installed green screen technology, a separate sound studio
and plenty of space for your ideas.
FILM, INTERVIEW, PODCAST, AND WEBINAR
We are also well-prepared for live broadcasts, webinars
and hybrid events.
We are also and prepared happy to visit and interview your
speakers in their own practices.
Storytelling and Story-marketing
A communication measure must not only be pleasing but also achieve the desired effect. A successful film tells a story and engages the viewer with skillfully used visual and phonetic elements to convey the content. We will take the neccessary time for you. The difference will convince you. This is our commitment which is backed by our healthcare expertise.
- Sound is more than a smartphone recording.
- Lighting is more than a video light.
- Film is more than a YouTube video.
WHAT IS SEEN, SHOULD BE HEARD AND UNDERSTOOD
3D-ANIMATION
UNDERSTANDABLE EXPLANATIONS OF COMPLEX PROCESSES
3D animations offer a variety of possibilities to present
complex medical processes in a simple and well-visualized
manner for your target audience.
To optimize time and resources, we plan for cross-media
use in 3D projects from the outset. The animations we
create function "multichannel" – meaning across all
communication channels relevant to your goals.
ONE FOR ALL
For example, a mode of action visualization can be used multiple times:
- as an animation in a VEEVA e-Detailer
- as implementation in film productions
- as the basis for individual images in print materials
WE MAKE IT SIMPLE
WEB & SOCIAL MEDIA
First Impressions Count
For many people a website is the first contact with a brand. We help you make the right impression and achieve your communication goals through a coordinated strategy, relevant content, cutting-edge technology and compelling design.
To give you not just the look, but also the feel of your new website from the start, we use interactive presentation tools like Adobe XD and Figma.
Social media in the healthcare sector truly follows its own set of rules – which we are well acquainted with and adept at managing. We handle all your social media activities, from planning and creation to execution and analysis of each action. By choosing the right mix, we optimize results and ensure a holistically convincing presence.
THE END GOAL IS NOT JUST ONLINE PRESENCE,
BUT THE CONVERSION RATE.